Category: BRAND

GLOSSY

It’s important to evolve and consider new ways to engage customers now more than ever. Many brands consider ‘smart collaborations’. I shared thoughts on one example (Kith & Estée Lauder) with Glossy on Digiday Media.    

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ASOS & FAST FASHION

Achieving profitable merchandise margins for the long haul is key. Selling seasons carry their own unique characteristics and require balancing several important variables starting with your customer. I shared thoughts with Glossy on Digiday Media.     

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SAKS FIFTH AVENUE’S NYC INVESTMENT

NOTES FROM THE FIELD 2/19 SAKS FIFTH AVENUE’S NYC INVESTMENT NOTES FROM THE FIELD2/19Last week I had the opportunity to visit the newly launched first and second floors of the Saks Fifth Avenue flagship store in New York City. Their corporate parent Hudson’s Bay Company refinanced their twenty-year lease and invested almost a quarter of […]

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J. CREW & #MEETMYCREW

Companies have long been involved in philanthropic contributions to nonprofit organizations over the years. But an increased and intensified commitment to social responsibility has emerged more recently.

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