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DEATH OF RETAIL? NO, PLENTY OF LIFE. . .

NOTES FROM THE FIELD 9/18 My Sunday New York Times included a brand advert poster, folded in quarters, all black with four words: “The Death of Retail.”This was certainly playing on the perception held by many that retail is dying. News flash:Nothing could be further from the truth. Happily, when I opened up the clever […]

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PORTRAIT OF A POP-UP

BEST PRACTICES 8/18 The emergence of pop-up stores has been dramatic over the last several years. They have evolved and serve a variety of purposes:to build brand awareness, create an “event” to engage the customers,and drive revenue,to name a few. The number of “doors,”formats,and locations vary.Some are small momentary spaces while others may occupy several […]

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HBR/CUSTOMER EXPERIENCE

CONVERSATIONS 8/18 I recently read an informative piece from the Harvard Business Review on customer experience,more commonly referred to as CX. They had conducted several case studies across telecoms, car rentals,and pay TV,with the assistance of McKinsey. Most of their core findings are reflected in retail as well. The piece sites that the customer’s engagement […]

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